Jing Daily

Jing Daily is the leading digital publication on luxury consumer trends in China, helping professionals better understand China’s rapidly evolving luxury industry.

We designed a high-contrast logotype that is bold and sharp, with a dynamic interplay between sharp and soft forms. Paired with modernized Chinese characters, it caters to a geographically diverse audience in the US, Europe, and China. The new website is responsive and fully integrated with an email campaign software that sends out automatic daily and weekly updates from the website.