From the Top

From the Top is America’s largest national platform celebrating the stories, talents, and character of young classically-trained musicians. Through live events, NPR and video broadcasts, scholarships, and arts education programs, they aim to empower extraordinary young people to engage and inspire music lovers of all ages.

After successfully executing a brand refresh we planned, redesigned and rebuilt their website to better serve up their massive archive of audio content. The content was migrated to Soundcloud and embedded on the website in show pages which made it easy to discover the shows by location, release date and participating musicians.

From The Top’s new website was launched in time for its end-of-the-year fundraising campaign, revitalizing its brand and positioning the organization to achieve its aggressive growth goals. Combined with new outreach strategies, the non-profit has seen a 30 percent growth in website traffic since the new website launch, increased user sessions by 18%, and reversed a downward website engagement trend from previous years.